CRA Re-Brand Announced As Finalist For 2019 SABRE, Shorty Awards

April 2, 2019

WASHINGTON, DC – The Corn Refiners Association (CRA) is pleased to announce its selection as finalists for multiple industry awards, including one 2019 North American SABRE Award, and two Shorty Awards. Each of the award categories recognize CRA’s ongoing “Kernel of Innovation” re-branding campaign, which seeks to educate consumers, policymakers, and industry stakeholders on the incredible but often invisible role the unassuming corn kernel plays in our everyday lives.

The 2019 North American SABRE Awards, coordinated by The Holmes Report, represent the world’s largest PR awards program, with over 2,000 entries in 2019. The SABRE Awards recognize superior achievement in branding and reputation. CRA’s Kernel of Innovation campaign was announced as one of five finalists for the award for Corporate Reputation, Institutional Image.

The 2019 Shorty Awards, also known as the “Shortys,” is an annual awards show recognizing the people and organizations that produce real-time short form content across the web. CRA’s Kernel of Innovation campaign was announced as a finalist for awards in the following categories: Brand Redesign and Brand Identity.

“Corn refining is an industry of incredible innovation and efficiency,” said chairman of the Corn Refiners Association (CRA), Michael Wagner of Cargill. “From trash bags and cough drops to batteries and environmentally-friendly plastics, corn products make our lives better in countless ways every day.”

“We are competitive for these awards because of a forward-thinking Board and a creative and diligent team.  Also, special thanks to the thousands of American corn farmers who supply our industry while they lead the world in sustainability and keep getting better,” said John Bode, President & CEO of the Corn Refiners Association. “CRA is proud to highlight the many uses of corn in daily American life.”

Winners of the 2019 North American SABRE Awards will be announced and presented at a gala dinner in New York on May 7, while 2019 Shorty Award winners will be announced at a ceremony in New York shortly beforehand, on May 5.




The Corn Refiners Association (CRA) is the national trade association representing the corn refining industry of the United States. CRA and its predecessors have served this important segment of American agribusiness since 1913. Corn refiners manufacture sweeteners, starch, advanced bioproducts, corn oil and feed products from corn components such as starch, oil, protein and fiber.