Press Releases

Online Campaign Highlights Caloric Balance & Total Sugars, Not Type

Corn Refiners Association Launches Online Campaign Highlighting Caloric Balance and Importance of Total Sugars, Not Type

December 4, 2013

CONTACT: David Knowles
(202) 534-3494

WASHINGTON, DC – The Corn Refiners Association (CRA) today announced the launch of a national, online consumer engagement campaign. It features registered dietitians who promote a healthy lifestyle through caloric balance, including the total sugars in your diet, rather than focus on a specific type of sugar.

“Our goal is to provide consumers with facts about health and nutrition so that they can make informed decisions about their diets,” said John Bode, President & CEO of the CRA. “Finding the right caloric balance is key to healthy a lifestyle. It is a disservice to consumers to suggest that good health can be achieved by avoiding one particular food or ingredient.”

Rising obesity rates are caused by consumption of too many calories, combined with declining physical activity. The National Institutes of Health has stated that, “People gain weight when they eat more calories than they burn through activity. This imbalance is the greatest contributor to weight gain.”

The digital campaign appears on websites such as and within AOL’s Food Super Channel network where viewers will see either banner placements or videos featuring registered dietitians Jessica Fishman Levinson, MS, RDN, CDN and Neva Cochran, MS, RDN, LD.

In the video, Ms. Levinson adds that sugar and high fructose corn syrup are nutritionally equivalent and contain about the same number of calories. Consuming one over the other does not make any nutritional difference.

The CRA plans to continue the placements through the holiday season and into 2014.


The Corn Refiners Association (CRA) is the national trade association representing the corn refining industry of the United States. CRA and its predecessors have served this important segment of American agribusiness since 1913. Corn refiners manufacture sweeteners, ethanol, starch, bioproducts, corn oil and feed products from corn components such as starch, oil, protein and fiber.

Visit us on the Web at

Read Next