4/18/19 • General

Corn Refiners Association Wins Shorty Award for Brand Redesign

April 18, 2019

WASHINGTON, DC – The Corn Refiners Association (CRA) is honored to have received The Shorty Awards’ Best Brand Redesign award for its ongoing “Kernel of Innovation” initiative. Selected by members of the Real Time Academy of Short Form Arts & Sciences, this award represents one of the premiere accolades of the digital and social media communities.

CRA’s “Kernel of Innovation” re-branding campaign seeks to educate consumers, policymakers, and industry stakeholders on the incredible but often invisible role the unassuming corn kernel plays in our everyday lives. After launching the new brand, CRA gained earned media mentions in Politico, the Hagstrom Report and Agri-Pulse. MSNBC’s Chuck Todd even mentioned CRA on a fun segment about candy corn – highlighting the broad impact of the new simple, modern logo.

“CRA is tremendously honored to win the coveted Shorty Award for Brand Redesign,” said John Bode, President & CEO of CRA. “Credit for this award starts with our Board of Directors, who envisioned a fundamental repositioning of our association and rebranding to tell that story.  Then, thanks to a talented team of professionals, with special credit to Christina Martin, who led that effort, as well as Travis Larson, and the extraordinary talents at PLUS Communications.  Of course, we must also thank the thousands of American corn farmers, whose sustainability leadership is the foundation on which we build.”

The 2019 Shorty Awards, also known as the “Shortys,” is an annual awards show recognizing the people and organizations that produce real-time short form content across the web. The award for Brand Redesign honors a social media campaign or overall social presence for an exceptional brand redesign, and considers brand elements used in posts, to enhance social profiles, and as part of integrated campaigns.

Winners of the 11th Annual Shorty Awards will be recognized on May 5 at a ceremony in New York City.


The Corn Refiners Association (CRA) is the national trade association representing the corn refining industry of the United States. CRA and its predecessors have served this important segment of American agribusiness since 1913. Corn refiners manufacture sweeteners, starch, advanced bioproducts, corn oil and feed products from corn components such as starch, oil, protein and fiber.